Sales Training Research
Check out the latest trends:
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Get the World-Class Selling Bundle in
Electronic Format!
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Get the latest in sales profession research! With
this set you'll discover important industry
benchmarks as well as cutting-edge best practices.
This highly relevant package gives you the
objective, research-based approaches to make smart
sales training decisions. Learn what exemplary sales
professionals know and do to be successful in
complex selling.
The set includes:
- The State of Sales Training
research report, ($695 list price), provides a
comprehensive overview of current best practices
- ASTDs World-Class Selling:
New Sales Competencies ($299 list price)
containing the only profession-wide view of
selling. Use the included sales competency
dictionary, seven tools, and more than 250
outputs and results necessary for world-class
sales excellence.
This single purchase opportunity at a very
reduced price.
$695.00 for both!
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The State of Sales Training 2009
- An organizations sales force drives the
bottom line and effective sales training is the
bedrock of a successful sales program.
- The ASTD/Intrepid/i4cp
State of Sales Training Study explores how
today's organizations are approaching sales training
and sheds light on opportunities that organizations
are missing to optimize those approaches or consider
new ones.
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The data included in the report provides new insight
into the current and future state of sales training
globally.
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Based on a survey of more than 500 experts, the
study will equip you with the statistics to inform
important sales training decisions, provide you with
a background on the current sales training
environment, and give you policy recommendations
that can get you started on the road to success now.

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This product is available in the ASTD store.
This product is an electronic, downloadable .pdf
file. Please be advised that you have a 72-hour
window to download this product after completing
your purchase, and only one download per purchase is
permitted.
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Check out this recent research:
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Sales Training: What Makes it Work?
- Constant challenge to make your sales force
effective
- How much do you spend each year on training, per
person?
- Find out how to calculate your sales training
budget
- Are competency models and road maps successful?
- What percentage of training is done online?
- Accurately measure business results from your
sales training program
- Simple guidelines to get your sales training
program headed in the right direction

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This product part of our Sales Training
Drivers bundle of premium content. The content
is available
electronically for downloadable as .pdf file. Please be
advised that this is part of the premium content. You will have unlimited access to the product for 6
months after completing your purchase.
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Who can you trust when it comes to sales research?
Sales training should not be a one-time event. The
decisions that focus too much on short-term results at the detriment
of the long term outcomes make it very difficult to build
momentum. In order to engineer world-class sales
teams, you need world class sales training research and
market research analysis behind
you.
Our sales training research is built on an
industry-leading approach to identifying and answering the
toughest challenges facing Workplace Learning and
Performance professionals (i.e., trainers, consultants,
coaches, performance improvement professionals, talent
management strategists, etc).
Current research topics include:
Entry-level
salesperson competencies
Sales
competency for sales operations, sales management,
and sales trainers
Investments on sales training, time spent on sales
training, and delivery methods of sales training
Sales
training effectiveness measures (ROI, business
impact, etc)
Differences
in perceptions between sales people and sales
trainers regarding critical issues
Leveraging the dedicated research
team of the American Society for Training and Development
(ASTD), Sales Training Drivers is known for insightful and
leading-edge research to help you engineer the right
sales team
strategies for learning and development.
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