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From Functional Support to Strategic Business Partner: Maximizing Sales Training ROI

Effective sales results are critical to growth, and outmoded training and development approaches represent a very real barrier to that growth. Adopting a holistic, strategic, competency-based approach to sales training and development will help tear down that barrier.

Join Mark Myette in this interactive session as he leverages the Sales Profession Competency Model and provides best practices on how to maximize impact in Architecting and Facilitating Sales Force Learning and Coaching. This in turn is used to dramatically improve the return-on-investment that companies obtain for their sales training dollars.

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Check out our On-Demand Archived Webcasts too!

Give your career a boost by viewing these programs presented by experienced sales trainers, sales consultants, and learning & development professionals by checking out our list of archived webcasts below! If you have trouble viewing these archived programs, please contact us.

A Journey from the Physical Training Event to Live Virtual Learning Experiences  A Journey from the Physical Training Event to Live Virtual Learning Experiences

Join Martyn Lewis of 3g Selling as he shares the journey that one company took in offering live virtual training that does not simply mimic the physical classroom, but offers the learner a richer experience with more immediate and impactful learning outcomes.

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Business Story Telling - Ira Koretsky Five Ways to Use Business Storytelling: Making Training Fun while Selling the Value to Internal Stakeholders.

Join Ira Koretsky as he explains the process of telling a great and powerful business story. Used well, business stories mean the difference between "No thank you" and "Let's put the program together." Many training professionals unintentionally hide their key messages and success stories.

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sales training technology Sales Training 2.0 Leveraging Technology to Drive Sales Team Development and Learning

Join Lorne Novolker of Prospero Learning Solutions and Tim Ohai of Growth and Associates to discover when and how learning technology can be leveraged and incorporated into your sales training initiatives. The presenters show actual examples of some best practices that when properly designed will generate results!

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Sales Training Leadership Driving Training Adoption through Sales Leadership: Getting training to stick through the sales leader's Performance Management System

Join Pivotal Consulting as they explain why it is sometimes frustrating when trainers roll out great training only see the concepts fail to be adopted as well as they should. The presenters discuss how to drive adoption through the sales leaders Performance Management System which will make it a part of the company's SOP.

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New Sales Research, Level 4 and Level 5 Achieving Level 4 and Level 5 Results! New Research Finally Reveals the Link between Sales Training and Business Outcomes. By: Jason Jordan, Go To Market Partners

Join Jason Jordan as he shares with you new research into the metrics that leading companies are using to measure and manage their sales forces. You will learn how to develop an interconnected set of metrics to enable the definition of a clear training agenda that will lead directly to improved sales performance and measurable results.

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Educating Clients, Educating Prospects Tips for Educating and Training Clients & Prospects
Agile Learning for the Extended Enterprise by Judy Albers, Intrepid Learning Solutions

Today's information-overloaded professionals are hungry for professional development on their terms: finding what they want quickly and learning the basics in less than 10 minutes, so they can get back to work.  Learn how to drive learning when your learners are clients and prospective clients and the mandate for agile learning solutions is even stronger.

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Sales Performance Sales Performance Doesn't Have to be a Mystery. How to Significantly Improve Sales Productivity Utilizing Six Sigma/TQM methodologies
by: Howard Stevens, HR Chally

HR Chally has taken its 35+ years of Sales Research and Excellence in Predictive/Analytic Sales Performance that leverages the processes associated with LEAN, Six Sigma and TQM and incorporated those processes into the process of managing your sales talent. Learn how to leverage the advantages of these leading process improvement methodologies and bring them to your Sales strategies.

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State of Sales Training

Overview of the 2009 ASTD
State of Sales Training Research
The latest in sales training decision making support
by: Brian Lambert

An organization's sales force drives the bottom line and effective sales training is the bedrock of a successful sales program. The ASTD State of Sales Training Study explores how today's organizations are approaching sales training and sheds light on opportunities that organizations are missing to optimize those approaches or consider new ones!

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Introducing the World-Class Sales Competency Model! What do sales team members need to know and do to be successful?
by: Brian Lambert & Eric Kerkhoff (co-authors of the World-Class Selling book by ASTD Press)

Learn about the newest ASTD competency model and how it can help drive sales performance! This webcast provides information on the model methodology as well as final product. Discussion includes the foundational competencies, sales areas of expertise, and sales roles. Learn how the competency model can help sales trainers, sales people, sales managers, and sales operations team members.

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training salespeople

Making Your Sales Training Relevant in Challenging Times How to map your learning solutions to real salesperson needs - right now!
by: Eric Baron, The Baron Group

Unfortunately, salespeople are reluctant to attend sales training programs in times like these. They simply don't find the programs to be relevant in addressing the issues they face. Learn how to do the necessary upfront work to plan, design, and conduct training programs that address their challenges.

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training salespeople

How to Drive Sales Growth and Profitability with Development Why sales training is more difficult than most people think.
by: Ian Platt, International Consultant

In today's dynamic business environment most sales managers are too busy working in the sales process to be able to work with, develop, and grow the sales team. Ian discusses how three areas of sales team development can help you boost your teams performance.

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training salespeople

Creating a High Performing Sales Engine! Does your sales organization have the fuel and spark it needs to succeed?
by Andy Miller, AMI International, inc

Do you know what it takes to build a high performance sales engine? Some experts will tell you to hire the right people, consultants will say it is the sales process, CRM companies will suggest its sales force automation and training companies will say it is a training issue.

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training salespeople

The World Has Changed! Managing results, not excuses in tough economic times.
by Colleen Stanley, SalesLeadership, inc

The good 'ole days are gone and new perspectives and approaches are needed to succeed during this economic downturn. Tired sales techniques don't work with today's apprehensive buyer. Sales Managers need to be more engaged.

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training salespeople

How to Develop Bite-Sized Sales Training That Works! How today's fast paced world has changed the face of sales training
by Kendra Lee, KLA Group

It's no longer simply time out of the field that gets in the way. To be successful, you have to move beyond the classroom and think broadly in your approach to sales development, widening your horizons to use the new formats available to you.

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training salespeople

Sales Training Excellence! How to align content, delivery, and the trainer to achieve maximum sales training impact! by Dan Seidman, Sales Autopsy

We discuss ways in which training pros can analyze the effectiveness of existing sales training. Experience the CAT scan diagnostic tool to give you focus on the three areas that impact maximum change in sales rep performance.

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training salespeople

Your Sales Training Stimulus Package! Giving the Sales Team What they Need and Want by Colleen Francis, Engage Selling

We discuss how the buying and selling landscape has changed. More importantly, we provide you with ways you can help your sales teams change to meet these new conditions!

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training salespeople

Sales Coaching. The Stuff They Didn't Teach You When You Got The Job by Tim Ohai, Growth & Associates

We discuss the real definition of sales coaching. Unfortunately, this definition has been lost in the shuffle of overuse and inappropriate application. Learn from an industry thought leader about how to get your definition calibrated against what actually works to both increase performance and improve employee morale.

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how sales teams succeed

How Sales Teams Succeed Overcoming the top-5 challenges to today's sales performance by: Brian Lambert, ASTD Learn the changing expectations of today's buyer, the evolving complexity of selling, the top 5 biggest mistakes that salespeople make, the disconnect between training and selling, how salespeople learn, and the top 5 sales training issues (and what to do about them).

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training salespeople

The Care, Feeding (and Training) of Salespeople Adapting your approach to the sales team and get better results by Dave Stein, ESResearch Group

We discuss one of the biggest challenges for corporate training organizations (working with and delivering real value to their companies' sales organizations). Learn how salespeople are different from everyone else in your organization and how to help them succeed.

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How often do you get to connect with thought leaders once a year at an annual convention? What if you could connect once (or twice) a month with sales training and development thought leaders from around the world? Sales Training Drivers provides access to both classic and emerging best practices in a convenient, cost-effective way. These webcasts not only allow you to sharpen your thinking, but also create a great way to share that thinking with others.